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Posted on July 15, 2021 • 5 minutes • 875 words
Table of contents
Advertise with I Backpack Canada
IBackpackCanada.com is a thriving and fast-growing travel blog with a loyal following of young and adventurous travellers from around the world. We write with our own voice, aiming to add a little life and humour behind our advice and stories. I Backpack Canada has been online and vibrant since April 2009 and continues to grow in popularity and reach.
What sets us apart? We’re not just a Canadian travel blog - we’re a global platform. Our content is localized into several languages, including German, French, Chinese, Korean, and Japanese, allowing advertisers to reach a diverse, international audience passionate about travel.
Demographics
I Backpack Canada’s key demographics are travellers aged 18 to 35 with the following interests:
- Adventure
- Wildlife
- Nature
- Food
- Nightlife
- Culture
- Sightseeing
- History
Many readers of I Backpack Canada are on a Gap Year (aka Year Abroad, Study Abroad, Work Abroad), while others are on a Round The World journey. I Backpack Canada is geared towards the pre and post-grad students who are looking to discover a new country, or a country they’ve known all along, but have yet to explore.
Our multilingual content ensures that we attract not just English-speaking travellers, but also those from German, French, Chinese, Korean, and Japanese-speaking countries, providing advertisers with a unique opportunity to reach a truly global audience.
Notable Achievements
Awards
iBackpackCanada.com recently won the award for “Best Travel Blog” by the Canadian Tourism Commission and GoMedia. They had this to say about this travel blog:
New to GoMedia in 2010: the Best Travel Blog Award. It was a tough choice for judge Sree Sreenivasan, dean of Student Affairs and digital media professor at New York City’s Columbia University Graduate School of Journalism. However, i Backpack Canada’s depth of Canada travel stories, tips and info tipped the scales in its favour. Here’s how Sreenivasan assessed the site: “i Backpack Canada has all the features of a good travel blog: smart writing, strong photos, useful advice and glimpses into unusual, enticing, and, occasionally, scary places. But Brian does it all with a sense of humour and personality rarely seen on other sites, making it a blog worth reading—and emulating.” Sreenivasan couldn’t be there in person for the presentation, so Justin Young, managing director of Radar DDB, handed over the prize.
Featured on
Brian Moore, editor of iBackpackCanada.com, was recently interviewed by CBC Radio (Canada’s national public radio and television broadcaster) for his recent success in travel writing. He has also been interviewed by the Leader-Post Newspaper, Regina Saskatchewan’s most widely read newspaper.
I Backpack Canada is a featured blogger for internationally acclaimed online and print travel guides, Lonely Planet. You can view my selected blog posts in the Lonely Planet’s Canada Section. Lonely Planet’s website receives 4 million unique visitors per month.
Statistics
- Homepage has a Google PageRank of 4
- Alexa Global Traffic Rank: 1,371,599
- Alexa Traffic Rank in Canada: 65,303
- Alexa Traffic Rank in USA: 1,259,138
- 35.9% of readers are from Canada
- 29.1% of readers are from USA
- 35% of readers are spread out amongst UK, Spain, Australia, Netherlands, Germany, and China
Our multilingual content is attracting a growing number of visitors from German, French, Chinese, Korean, and Japanese-speaking countries, expanding our global reach even further.
Advertising Options & Prices
Banner Ads:
250×250 ad in right hand sidebar, located on all pages (1 space available)
- Cost: $100 per month
- Specifications: You must supply the 250 x 250 banner, or embed code should you be advertising with video. JPEG and non-animated GIF files are accepted.
- Benefit: Your ad will be visible across all language versions of our site.
468×60 Header Banner – located above the fold on all posts (1 space available)
- Cost: $150 per month
- Specifications: You must supply the 160 x 600 banner. JPEG and non-animated GIF files are accepted.
- Benefit: Prime visibility across all language versions, reaching our diverse global audience.
Text Link Sponsorship:
- Text link under the “Helpful Friends” heading in the middle-side-bar below fold on homepage, and in the sidebar of all other pages.
- Cost: $45 per month for front page ad (PR5), $30 per month for all other posts.
- Specifications: Your link will be placed under the “Helpful Friends” area in the middle-right sidebar. You provide the anchor text and link URL. All links must be relevant to travel, tourism, or Canada.
- Benefit: Your link will appear in all language versions, increasing your global exposure.
Sponsored Reviews & Product Reviews:
Specifications: If you would like your product, website, or service reviewed in a blog post you may purchase a sponsored review. I will test it, and write an honest review based on my experience. Find out more about Product Reviews.
- Reviews include two (2) links back to your website, and if appropriate, two (2) images of your product.
- Reviews are approximately 400 to 600 words in length. They are posted live to the front page of this blog for at least 8 days, and will exist permanently in the archives.
- Ethics: I will always disclose sponsored reviews and freebies to our readers.
- Global Reach: Reviews can be translated into our supported languages for maximum impact.
For more information on how to leverage our multilingual platform and reach a global audience, please contact me at corbin(at)ibackpackcanada(dot)com.
