Advertise with iBackpackCanada.com

Posted on September 8, 2009 • 5 minutes • 865 words

Table of contents

Demographics
Noteable Achievements
- Awards
- Featured on
Statistics
Advertising Options & Prices

IBackpackCanada.com is a thriving and fast-growing travel blog with a loyal following of young and adventurous travellers. I write with my own voice, aiming to add a little life and humour behind my advice and stories. I Backpack Canada has been online and vibrant since April 2009 and doesn’t appear to be slowing down anytime soon.

Demographics

I Backpack Canada’s key demographics are travellers aged 18 to 35 with the following interests:

Adventure
Wildlife
Nature
Food
Nightlife
Culture
Sightseeing
History

Many readers of I Backpack Canada are on a Gap Year (aka Year Abroad, Study Abroad, Work Abroad), while others are on a Round The World journey. I Backpack Canada is geared towards the pre and post grad students who are looking to discover a new country, or a country they’ve known all along, but have yet to explore.

Noteable Achievements

Awards

iBackpackCanada.com recently won the award for “Best Travel Blog” by the Canadian Tourism Commission andGoMedia . They had this to say about this travel blog:

New to GoMedia in 2010: the Best Travel Blog Award. It was a tough choice for judge Sree Sreenivasan , dean of Student Affairs and digital media professor at New York City’sColumbia University Graduate School of Journalism . However, i Backpack Canada ’s depth of Canada travel stories, tips and info tipped the scales in its favour. Here’s how Sreenivasan assessed the site: “i Backpack Canada has all the features of a good travel blog: smart writing, strong photos, useful advice and glimpses into unusual, enticing and, occasionally, scary places. But Brian does it all with a sense of humour and personality rarely seen on other sites, making it a blog worth reading—and emulating.” Sreenivasan couldn’t be there in person for the presentation, so Justin Young, managing director of Radar DDB , handed over the prize.

Featured on

Brian Moore, editor of iBackpackCanada.com, was recently interviewed by CBC Radio (Canada’s national public radio and television broadcaster) for his recent success in travel writing. He has also been interviewed by the Leader-Post Newspaper, Regina Saskatachewans most widely read newspaper. lonelyplanet I Backpack Canada is a featured blogger for internationally acclaimed online and print travel guides, Lonely Planet. You can view my selected blog posts in the Lonely Planets Canada Section . Lonely Planet’s website receives 4 million unique visitors per month.

Statistics

Homepage has a Google PageRank of 4
Alexa Global Traffic Rank: 842,309
Alexa Traffic Rank in Canada: 61,327
Alexa Traffic Rank in USA: 642,933
35.9% of readers are from Canada
29.1% of readers are from USA
35% of readers are spread out amongst UK, Spain, Australia, Netherlands, Germany, and China

Advertising Options & Prices

Banner Ads: 125×125 square ad above the fold in the side bar (2 spaces available)

Cost: $75 per month
Specifications: 125 x 125 box banner. JPEG and non-animated GIF files are accepted.

250×250 ad in right hand sidebar, located on all pages (1 space available)

Cost: $100 per month
Specifications: You must supply the 250 x 250 banner, or embed code should you be advertising with video. JPEG and non-animated GIF files are accepted.

160x600 Skyscraper Homepage ad, located in middle-right sidebar (1 space available)

Cost: $100 per month
Specifications: You must supply the 160 x 600 banner. JPEG and non-animated GIF files are accepted.

468x60 Header Banner - located on above the fold on all posts (1 space left available)

Cost: $50 per month
Specifications: You must supply the 160 x 600 banner. JPEG and non-animated GIF files are accepted.

Text Link Sponsorship: Text link under the “Helpful Friends” heading in the middle-side-bar below fold on homepage, and in the sidebar of all other pages.

Cost: $45 per month for front page ad (PR4), $30 per month for all other posts.
Specifications: Your link will be placed under the “Helpful Friends” area in the middle-right sidebar. You provide the anchor text and link URL. All links must be relevant to travel, tourism, or Canada.