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IBackpackCanada.com is a thriving and fast-growing travel blog with a loyal following of young and adventurous travellers. I write with my own voice, aiming to add a little life and humour behind my advice and stories. I Backpack Canada has been online and vibrant since April 2009 and doesn’t appear to be slowing down anytime soon.

Demographics

I Backpack Canada’s key demographics are travellers aged 18 to 35 with the following interests:
  • Adventure
  • Wildlife
  • Nature
  • Food
  • Nightlife
  • Culture
  • Sightseeing
  • History
Many readers of I Backpack Canada are on a Gap Year (aka Year Abroad, Study Abroad, Work Abroad), while others are on a Round The World journey. I Backpack Canada is geared towards the pre and post grad students who are looking to discover a new country, or a country they’ve known all along, but have yet to explore.

Notable Achievements

Awards

iBackpackCanada.com recently won the award for “Best Travel Blog” by the Canadian Tourism Commission and GoMedia. They had this to say about this travel blog:

New to GoMedia in 2010: the Best Travel Blog Award. It was a tough choice for judge Sree Sreenivasan, dean of Student Affairs and digital media professor at New York City’sColumbia University Graduate School of Journalism. However, i Backpack Canada’s depth of Canada travel stories, tips and info tipped the scales in its favour. Here’s how Sreenivasan assessed the site: “i Backpack Canada has all the features of a good travel blog: smart writing, strong photos, useful advice and glimpses into unusual, enticing and, occasionally, scary places. But Corbin does it all with a sense of humour and personality rarely seen on other sites, making it a blog worth reading—and emulating.” Sreenivasan couldn’t be there in person for the presentation, so Justin Young, managing director of Radar DDB, handed over the prize.

Featured on

Corbin Fraser, editor of iBackpackCanada.com, was recently interviewed by CBC Radio (Canada’s national public radio and television broadcaster) for his recent success in travel writing. He has also been interviewed by the Leader-Post Newspaper, Regina Saskatachewans most widely read newspaper.

I Backpack Canada is a featured blogger for internationally acclaimed online and print travel guides, Lonely Planet. You can view my selected blog posts in the Lonely Planets Canada Section. Lonely Planet’s website receives 4 million unique visitors per month.

Statistics

  • Homepage has a Google PageRank of 5     Check PageRank
  • Alexa Global Traffic Rank: 842,309
  • Alexa Traffic Rank in Canada: 61,327
  • Alexa Traffic Rank in USA: 642,933
  • 35.9% of readers are from Canada
  • 29.1% of readers are from USA
  • 35% of readers are spread out amongst UK, Spain, Australia, Netherlands, Germany, and China

Advertising Options & Prices

Banner Ads:

250×250 ad in right hand sidebar, located on all pages (1 space available)

  • Cost: $100 per month
  • Specifications: You must supply the  250 x 250 banner, or embed code should you be advertising with video.  JPEG and non-animated GIF files are accepted.

468×60 Header Banner – located on above the fold on all posts (1 space left available)

  • Cost: $150 per month
  • Specifications: You must supply the  160 x 600 banner.  JPEG and non-animated GIF files are accepted.

Text Link Sponsorship:

Text link under the “Helpful Friends” heading in the middle-side-bar below fold on homepage, and in the sidebar of all other pages.

  • Cost: $45 per month for front page ad (PR5), $30 per month for all other posts.
  • Specifications: Your link will be placed under the “Helpful Friends” area in the middle-right sidebar. You provide the anchor text and link URL. All links must be relevant to travel, tourism, or Canada.

Sponsored Reviews:

  • Specifications: If you would like your product, website, or service reviewed in a blog post you may purchase a sponsored review. I will test it, and write an honest review based on my experience.
  • Reviews include two (2) links back to your website, and if appropriate, two (2) images of your product. Reviews are approximately 300 to 600 words in length.  They are posted live to the front page of this blog for at least 8 days, and will exist permanently in the archives.

Ethics:  I will always disclose sponsored reviews and freebies to our readers.

For more information, please contact me at corbin(at)ibackpackcanada(dot)com